Case study: The Young Tate - user-centred design
The Young Tate website is aimed at young people aged 13 to 25. It features different ways of learning and becoming involved with the world of art, including the activities and events developed by the Young People's Programmes curators at all four Tate galleries.
There were a number of challenges associated with designing a website specifically for young people.
- The target age range for the website (13-25) is quite large and encompasses people with widely differing tastes and opinions.
- Because the Tate website attracts a large international audience, the Young Tate site needed to appeal to young people beyond the Tate youth programmes.
- As well as young people, it was hoped that the website would be useful to youth workers and people who facilitate peer-led programmes.
- The website designers needed to work with young people in different locations at each of the Tate galleries, including Liverpool and St Ives. These groups of young people came from diverse cultural backgrounds and represented the full age range.
- The website content needed to appeal to young people without being patronising or dumbed-down.